It all started with a walk in the woods
Concept Design | Project Management | Production | Lighting | Styling | Installation
We were invited to design and produce an experiential set for new natural skincare brand, Wildsmith Skin. Inspired by ‘Heckfield Place’ and its muse William Wildsmith, the head Gardner at Heckfield place in the 1870’s and 1880’s. It was important for us to take all the VIP guests on a journey and remind them of the ‘walk in the woods’ where the Wildsmith Skin story began. We transformed the saloon area of Spring restaurant, inside the New Wing at the iconic Somerset House, working closely with a senior arborist into a conceptual English forest.
Utilising as many materials as possible from the grounds, selecting over 50 logs in varying finishes; Douglas Fir, Japanese Larch and Oak. These were intermixed by some bespoke branded white plinths, we produced, in varying heights. The combination of raw logs and white plinths acted as a series of product display areas throughout the Saloon.
The launch event at Somerset House, was a luxury installation that truly mirrored the brands unique identity in an impactful way.