St Georges Hall - Liverpool
The Curve Fashion Festival
Sync Studio was proud to work closely with the Prettylittlething.com team on their debut at The Curve Fashion Festival. Taking place at the iconic St Georges Hall, in Liverpool, we were invited to produce the brands “mini pop-up" stand to celebrate body positivity at this annual event. #EVERYBODYINPLT the key messaging in the brands plus size campaign was at the heart of all the elements that we produced, our experience of producing instagrammable and ‘on brand’ activation’s rang true once again. Utilising the brands striking logo and iconic pink to dominant the event space, we produced a 9 metres long step and repeat wall, and a blush pink flower wall with a hanging Prettylittlething acrylic sign, to act as another photo-op for influencers and VIP guests.
To add another dimension to our showstopping customer experience we also created a hanging installation of fake peaches and pink wisteria, both heavily featured in the EVERYBODYINPLT campaign. Bespoke molded steel clothing rails were built in our workshop, then sprayed in the brand pantone. Up lit with hot pink neon lighting to hero the product and accessories and draw customers attention to the product on show. We also installed a cool 90’s girl magazine inspired fly poster wall within the changing rooms, including campaign images and positive affirmations.
Design | Print | Production | Event Management | Installation