Dickens Yard, Ealing
VR Experience Gaming Space
Store Design | Graphic Design | Branding and Signage | Architectural Drawings | Joinery and Build | Interior Design | Styling
Sync Studio was approached by new virtual reality experience brand, Navrtar, to create the brands visual identity and design their first store environment. Welcoming the next generation of entertainment to the public and bringing a free-roam virtual reality and bar experience to West London. We set the tone and blueprint for what their bricks and mortar presence should look and feel like. The concept and execution coupled with advanced VR Technology creates a one of kind social entertainment experience for users .
At just over 4000 sq feet of space focused on optimising the VR Experience. We sought to create an ultra-modern and sleek space throughout. Working with a dark palette, clean lines, corrugated metal textures, and the introduction of LED lighting to highlight key moments. The final result is a sci-fi inspired, industrial space with nods to 80’s retro gaming movies like Tron.
We created a series of zones, taking customers on a journey from the moment they enter the space. An initial check in area leading you through to the demo experience space which allows to users to ease themselves into the VR gaming world. Oversized galvanised steel structures, powder coated in black designated to the Demo area taking customers through a series of mini tests. Beginning with a simple under the sea experience, following onto an archery experience game and building up to a vertigo inducing, high rise plank walk game. Preparing them for the fully immersive free-roam experience.
The space culminates in the one of kind, the Free Roam VR room, where a voyeuristic glass partition wall acts as a viewing area into this fully un-tethered experience space. Where state-of-the-art wireless technology is combined with motion tracking. A “suiting up” back wall acts as the focal point here, surrounded in blue grid lines, in another nod to the digital world.
Linear lines in the brand pantones are channeled throughout the store in key areas for continuity and to clearly mark out the areas where you “Step into the Game”. Minimalistic surfaces treated in black are used as a backdrop so that the sleek and simple brand identity can truly standout.
We believe that brands need more than traditional Retail solutions to engage and communicate with millennial audiences. We connect, create, make and deliver for some of the most exciting future brands, like Navrtar.