The Vinyl Factory, Soho
Nasty Gal Press Day
Continuing our partnership with the Nasty Gal team to produce a striking press day event, we designed and installed a large cloud print floor for high impact, and giving the brickwork walls new life. Celebrating the brands LA roots, the decadent collection was displayed on industrial scaffold style railing.
A central installation took centre stage, draped in clear PVC fabric surrounded by repeated iconic Nasty Gal lips logos in bright purple neon all in line with the brands AW18 Campaign imagery.
Design | Sound & AV | Production | Print | Installation