Victoria House Basement
LFW x Adidas Falcon Show
Design | Graphic Design | Print | Production | Installation
We were tasked with the design, production and installation of the Adidas Falcon trainer LFW runaway show at Victoria House Basement.
Working closely with the global brand guidelines and taking inspiration from the rebellious and trailblazing female icons of the ‘90s, and the ‘97 Falcon DORF runner on which the relaunched shoe is based on. Falcon is about being unapologetically loud and not letting other people’s opinions stifle your POV or creativity.
We created several mini installations throughout the space, including a 90’s inspired girl magazine inspired poster wall, an iconic hot pink catwalk show, and “Haileys Diner” doughnut wall which acted as both the hospitality space, as well as another instagrammable moment.