We created an immersive fitness experience for the launch of CliniqueFit, a game changing new range in the world of athleisure makeup to drive awareness to global influencers, media and VIP’s.
The purpose of the event was to invite the influential guest list to try the products out and see for themselves how CliniqueFit, ‘work out as hard as you do’. Taking the ‘workout’ out of its traditional environment and into a luxurious Parisian, modern townhouse space, fit for a global beauty brand. During the one-day event the brands key product benefits were brought to life through immersive, sensory and visual touchstones. We worked across the visual presentation and lighting/AV for this one-off event and worked closely with our local partners to produce and install all of the elements.
The use of branded elements was key throughout the space in order to deliver the brand’s message and providing guests that necessary photo op for all social media channels.
Working to the brand’s global guidelines pops of bright yellow and turquoise are also seen throughout the space mixed with minimal furniture. In the outdoor space dedicated to yoga sessions we created a ‘green wall’ of flowers, complete with white hydrangeas for another ‘Instagrammable’ moment, alongside an oversized ClinqiueFit factice.
Design | Project Management | Production | AV | Logistic | Installation