The Vinyl Factory, Soho
Boohoo.com Group Press Day
Design | Sound & AV | Event Production | Talent Management | Print | Hire | Installation
Once again we partnered with the worlds leading online fashion group, Boohoo, for their AW18 Press Day turned party at the Vinyl Factory in Soho. Our team designed, produced and installed a series of miniature pop-ups for two of the groups key brands; Boohoo.com and BoohooMAN.com, ensuring there was a common thread throughout, and maintaining each brands unique personality was maintained. For the main space, which presented Bohho.com and BoohooMAN collections we opted for a minimalist look and feel. Using our print capabilities we utilised high impact vinyl applications throughout the 5000 square foot space.